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If you have been on the site at all today you may have noticed some duplicate posts and other little quirks, I apologize. I really need a under construction sign. I am in the process of making the leap to self hosting and a much more robust platform that should provide greater usability.

Unfortunately the transition is a bit painful, so please bear with me.

With this change you will discover a new design, social media functionality including, twitter buttons on all articles, better search and a host of things that will be implement over the next month.

Thank you for your readership and please let me know what you think, I am always looking to make the site better.

AmericasChoicekids1

A&P has launched a Private Brand extension of its America’s Choice brand, “America’s Choice Kids.”  The new sub brand was developed in partnership with registered dietitians to be better for kids.

According to the website:
americas Choice kidsItems were selected based on ingredients and overall nutritional quality to promote growth and development – including low saturated fat, source of dietary fiber and whole grains, essential vitamins and minerals, age appropriate portions, and adequate calories. The program is based on the belief that kids can make better food choices when educated appropriately on food nutritionals, and that many foods can fit into a child’s diet in moderation.
The line will include: Soy butter, graham crackers, cereal, fruit cups and raisins are among the products being offered at A&P’s Pathmark, A&P, Waldbaums, Superfresh and Food Basics.

All America’s Choice Kids products are based on healthy ingredients and include low saturated fat, sources of dietary fiber and whole grains, vitamins and minerals, and age-appropriate portion sizes and caloric content, according to an ad in A&P’s “Easy Solutions” consumer magazine.

A new website contains product information, games, activities, nutritional tips, healthy recipes, and parent and teacher information.

In a time when the economy seems to be driving all decisions to strict ROI, it is nice to see a launch of a healthy foods brands for our kids. This has the potential to really thrive as the economy begins to improve.


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Walgreens Private Label

This past week Walgreens announced it hired former Kraft veteran Maurice Alkemade. He will assume the post of divisional vice president/general merchandise manager for private brands reporting to Bryan Pugh, vice president of merchandising. It is always interesting to learn about the structures of retailers and their Private Brand departments. In this case the Walgreens continues to express its commitment to Private Brands by maintaining senior level staffing and impressive hiring.


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This past week the Food Marketing Institute held its first ever FMI Private Brands Summit at the Waldorf Astoria in New York City. Unfortunately I was unable to attend, so this post is excerpted from Packaging Digest.

plate
It’s private brands’ time to shine, says FMI speaker

Now is our moment, says Andres Siefkin, of private brand broker Daymon Worldwide, at the FMI Private Brands Summit.
Lauren R. Hartman, Senior Editor – Packaging Digest, June 18, 2009

Andres Siefkin’s presentation at the conclusion of the Food Marketing Institute’s (FMI) first annual Private Brand Summit, June 14 to June 16 at New York’s Waldorf-Astoria hotel, aimed to energize attendees as they headed back to their businesses and began rethinking their private brand strategies. From the buzz in the room at the close of his talk, the executive at Stamford, CN-based private brand broker Daymon Worldwide achieved his aim–and then some.

Through his “Our Time is Now!” presentation, Siefkin, Daymon’s vp of marketing and consumer insights, was eager to instill a “sense of urgency” in listeners as he insisted that just as private labels had evolved into private brands, so executives’ mindsets regarding private brands must evolve.

Read the entire article.

Source: Progressive Grocer, 6/17

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This is a great article from Randy Hofbauer of Private Label Buyer magazine on social media and its application for retailers.

twitter

 

Trend Watch — Non-Food Trends: Private Label 2.0
From Twitter to blogs, social media utilities are becoming the new private label marketing tools of today’s retailers.

Social media utilities have become commonplace in today’s interactions. It’s hard to remember the days when most people did all their networking face-to-face, watched television via a television set and opened a hard-copy encyclopedia — knowing it was edited by professionals.

Although these sites were once casual stomping grounds that were a no-no for checking during business hours, businesses now are tapping into the social media realm. And retailers are finding it to be the next marketing frontier for connecting consumers with their private label programs and products.

Sweet Tweets
The social media utility that has perhaps gained the most recent attention is Twitter. According to Compete.com’s “Top 25 Social Networks Rerank,” Twitter moved from No. 22 to No. 3 in the last year, right behind Facebook and MySpace, which were No. 1 and No. 2, respectively.
The microblogging site allows users to post, or “tweet,” 140-character messages via computer or text message. Some retailers are using it in unique ways to reinforce their store brand programs and build shopper loyalty. For example:

  • Bentonville, Ark.-based Wal-Mart Stores Inc. uses Twitter to promote deals and discounts on national brands and its own brands such as Canopy and No Boundaries.
  • Austin, Texas-based Whole Foods Market Inc. uses Twitter to interact with customers on several levels — from offering advice on how to live more sustainably to answering questions about its products. (Side note: Whole Foods CEO John Mackey also writes a blog, where readers can post comments and receive responses.)
  • Monrovia, Calif.-based Trader Joe’s uses Twitter as a place for customers to tweet brief reviews of the retailer’s own products.
  • Grand Rapids, Mich.-based Meijer uses it to respond to its customers’ questions and suggestions. Just recently, it answered a follower who was curious about its NuVal nutritional scoring system by tweeting back a link to a Web page detailing the rating system.

Doron Levy, president of Toronto-based Captus Business Consulting, dubs the resource “marketing gold” for retailers.

“The ability to promote a chain’s own brand on social networking sites can bring in new customers that wouldn’t normally look at private label on the shelf,” he notes.

Levy points out two tweets on Trader Joe’s Twitter page as examples. In one, a Trader Joe’s customer writes:

“Trader Joe’s Ahi Tuna gets two thumbs up in this house. Serious Nom factor.” (“Nom” is an onomonopoeic slang word for “eating something delicious.”)

In another, a customer writes:

“Five thumbs up: Stuffed Salmon Belle Mer from Trader Joe’s.”

Levy adds that there’s “no pricing — just a catchy headline that speaks to the average [Trader Joe’s] customer.” He also points out that Whole Foods has more than half a million followers on Twitter, making one tweet from the retailer to its Twitter followers similar to a guaranteed-to-open e-mail blast — and it costs the retailer nothing.

Read the entire story

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